PPC Executive at Croud

Where: England - West Midlands

Deadline: December 9, 2017

Type: Graduate

About the Company:

Croud are an Independent Digital Marketing agency with offices in London, New York, Sydney and Shrewsbury. We were founded in 2011 and were recently ranked number 4 in Google’s top 10 Independent Digital Agencies last year. Our client portfolio contains The Guardian, Co Op Bank, Netflix, Hiscox, Interflora, Moss Bros. and Regus amongst many others.

Croud sets the benchmark in the digital marketing industry. Our team are central to the drive, commitment and passion we show for our clients. We want to recruit people who aren’t afraid to question the status quo, constantly re-invent what we do and have a relentless focus on results.

About the Role:

This is an entry level position for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing.

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.

The overall purpose of this role is to support the PPC team in implementing the PPC strategy for a range of clients. You will be responsible for the effective implementation of client Account Development Plans (ADPs) in order to achieve client annual business objectives and targets.

The role will be to support the PPC Account Management team in driving PPC performance through the day-to-day management and effective implementation of clients’ PPC strategy. You will learn PPC best practice through working closely with a team of SuperCroud PPC Executives and Managers as well as with the Croudie Network (community).

Main Activities/Tasks:

  • Support SuperCroud PPC Manager and Senior Manager with the development and implementation of Account Development Plans (ADPs) and client strategy for the team's portfolio of clients in order to sustain and grow client performance.
  • Support client performance management activities to include: optimisation activities and innovation towards client performance.
  • Actively monitor client performance through the daily checks process, actively follow and advocate best practises to ensure client performance is sustained and developed.
  • Manage client budgets overall and within accounts / cross engines using supporting information from the Croudie Network in tangent with the SuperCroud PPC Manager. Clients do not overspend / go offline due to budgetary issues, underspending client budgets are escalated.
  • Ensure excellence and high quality client implementation coming from the Croudie Network to include but not limited to: editorial, optimisation, engine mirrors. Ensure briefs to the network are comprehensive and accurate, QA work is completed to a high degree.
  • Collating and checking data for client reporting purposes in tangent with the Croudie Network, writing and communicating reporting summaries and executive summaries to a high standard.
  • Completing data analysis to spot trends, patterns, challenges and successes using the support of the Croudie network. Identifying and troubleshooting anomalies within PPC data and taking corrective actions.
  • Understand and adopt the required communication and client service standards for each client as well as generally in order to provide excellence on both levels.
  • Complete Croudie administration, project managing assigned work and quality checking returned work is to excellent standard.
  • Train Croudies on clients and on ad hoc aspects of task requirements. Support the Development Manager on the development of Croud Academy.
  • Contribute to internal training and development modules and delivery sessions as required, supporting the Development Manager. Everyone is responsible to deliver training modules internally.
  • Advocate knowledge share, support delivery of cross channel processes and sharing of tools.
  • Learn about new technologies and ways of working, how to monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap.
  • Advocate company policy and process, support client retention. Be aware of and work to business goals such as margin, NPS. Complete journals daily to ensure all time is allocated to a high degree of accuracy.
  • Manage and deliver at least one "Test & Learn" activity per month to support client innovation and to contribute to the internal Case Study process.


Degree level education or equivalent / relevant work experience.

  • Strong interest in / passion for digital marketing and / or PPC.
  • Strong Microsoft Office skills which must include Excel, Word and PowerPoint.
  • Proficiency in data entry, working with and managing numbers / data.
  • Proven track record of working to and meeting deadlines.
  • Proven time management skills and ability to manage tasks simultaneously.
  • Impeccable attention to detail.
  • A mathematical and analytical mind.
  • Ability to manipulate large amounts of data.
  • Highly organised and an ability to multi-task.
  • Strong communication, organisation, and presentation skills.
  • Experience of working in teams to meet a common goal.
  • Customer service experience.

How to Apply:

For more information and to apply please visit: